Senior Care Authority is a national franchise network specializing in senior living placement, eldercare consulting, and family advocacy. Founded in 2009 by Frank and Michele Samson in Sonoma, California, the company operates across dozens of franchise locations in the United States and Canada, utilizing local Certified Senior Advisors (CSAs) to help families navigate complex aging and care decisions.

Core Services & Programs

Senior Living Placement Guidance: Personalized assistance matching seniors with appropriate residential care communities—including assisted living, memory care (Alzheimer’s/dementia), independent living, and skilled nursing. Advisors schedule visits, accompany families on tours, help review state licensing/citation reports, and assist with paperwork.

Eldercare Consulting & Family Coaching: Hourly advisory services for families who need help outside of residential placement. This includes organizing long-term care strategy, facilitating difficult family meetings, evaluating in-home care agencies, and navigating complex health care scenarios.

Beyond Driving with Dignity: A specialized, facilitated program designed to address driving safety concerns for older adults. Through guided self-assessments and transition planning, advisors help families make respectful, safe decisions regarding driving cessation and alternative mobility.

EASE (Employee Assistance Solutions for Eldercare): A corporate B2B wellness benefit program that employers offer to staff members who are balancing their work lives with managing care for aging parents or relatives.